Back to Case Studies
E-commerce

AAW Digital Transformation

From Legacy to Lightning-Fast: A Complete E-commerce Overhaul

4 months
5 developers, 2 designers
AAW (Auto Accessories Warehouse)
AAW Digital Transformation

Project Overview

AAW, a leading automotive accessories retailer, approached us to transform their struggling e-commerce platform. Their legacy system was driving customers away with 8+ second load times, poor mobile experience, and outdated design. We delivered a modern, lightning-fast platform that revolutionized their online presence.

The Challenge

The existing website suffered from severe performance issues with 8+ second load times, zero mobile optimization leading to a 68% bounce rate, and an outdated design that failed to convert visitors. The platform couldn't handle their 50,000+ product catalog efficiently, resulting in poor search functionality and frustrated customers.

Our Solution

We built a completely new e-commerce platform using Next.js 14 and TypeScript, implementing Algolia for instant search, progressive image loading, and a mobile-first responsive design. The solution included automated data migration, real-time inventory management, and a streamlined checkout process that reduced cart abandonment by 40%.

Results That Matter

+78%
Page Load Speed
Before: 8.2sAfter: 1.8s
+137%
Mobile Conversion
Before: 0.8%After: 1.9%
-45%
Bounce Rate
Before: 68%After: 37%
+170%
Session Duration
Before: 1:24After: 3:47
+112%
Search Success
Before: 42%After: 89%
+100%
Revenue
Before: 100%After: 200%

Technologies Used

Next.js 14
TypeScript
Tailwind CSS
Algolia Search
Vercel
Stripe
React Query
Framer Motion

Project Timeline

1

Discovery & Research

2 weeks

Conducted user behavior analysis, competitor benchmarking, and technical infrastructure audit to identify key improvement areas.

2

Design & Prototyping

3 weeks

Restructured information architecture, created wireframes and high-fidelity mockups, and developed interactive prototypes for user testing.

3

Development

10 weeks

Built the Next.js application, implemented component library, integrated APIs, and migrated 50,000+ products without disrupting operations.

4

Launch & Optimization

3 weeks

Executed staged rollout with A/B testing, implemented performance monitoring, and provided comprehensive team training.

"MediaNeth didn't just redesign our website; they transformed our entire digital business. The results speak for themselves - our online revenue has doubled, and customer satisfaction is at an all-time high."
Michael Chen
CEO, AAW

Ready for Similar Results?

Let's discuss how we can help transform your business with a custom solution.