Project Overview
AAW, a leading automotive accessories retailer, approached us to transform their struggling e-commerce platform. Their legacy system was driving customers away with 8+ second load times, poor mobile experience, and outdated design. We delivered a modern, lightning-fast platform that revolutionized their online presence.
The existing website suffered from severe performance issues with 8+ second load times, zero mobile optimization leading to a 68% bounce rate, and an outdated design that failed to convert visitors. The platform couldn't handle their 50,000+ product catalog efficiently, resulting in poor search functionality and frustrated customers.
We built a completely new e-commerce platform using Next.js 14 and TypeScript, implementing Algolia for instant search, progressive image loading, and a mobile-first responsive design. The solution included automated data migration, real-time inventory management, and a streamlined checkout process that reduced cart abandonment by 40%.
Results That Matter
Technologies Used
Project Timeline
Discovery & Research
Conducted user behavior analysis, competitor benchmarking, and technical infrastructure audit to identify key improvement areas.
Design & Prototyping
Restructured information architecture, created wireframes and high-fidelity mockups, and developed interactive prototypes for user testing.
Development
Built the Next.js application, implemented component library, integrated APIs, and migrated 50,000+ products without disrupting operations.
Launch & Optimization
Executed staged rollout with A/B testing, implemented performance monitoring, and provided comprehensive team training.
"MediaNeth didn't just redesign our website; they transformed our entire digital business. The results speak for themselves - our online revenue has doubled, and customer satisfaction is at an all-time high."